Yesterday BNR SMART Radio won two Dutch Interactive Awards (DIA 2019) Awards! We were nominated together with Elastique, the folks who designed the UX/interface of our BNR SMART Radio app which you can download here (or in your app stores, both Android/iOS)!
We won Gold in the category “Content”. Why, you may ask?
“Finally a reason to listen to Radio in general, and BNR in particular. Because advertising is absent and topics are tailored to the personal taste of the listener, who can search in a targeted way and express appreciation for a broadcast through a thumbsup, they reach new target audiences online.”jury report (source: emerce)
Next to this, we also won the Silver DIA2019 Award in the category “Disruptor”!
“In a world where radio has never deviated from the linear model, the jury finds this very disruptive. SMART Radio provides a personal radio experience and possibly a new revenue model in the long term. The jury members find the potential of the underlying strategy even more impressive. What if BNR joins forces with FD Mediagroep and combines the work of both parties in this? The jury sees all kinds of opportunities to fit in new forms of advertising (or to omit them). The collaboration between the agency and the media company has resulted in something that has never been seen before.”jury report (source: emerce)
For who has trouble keeping track 😅, these are the awards we won with SMART Radio: